This short clip introduces us to the concept of “greenwashing” which in our ever concerned, environmentally aware age is a form of deception by large corporations, who under the guise of pretty advertising and reassuring words are not really doing anything at all in an effort to minimise impacts on the environment. The clip itself is presented in an ironic manner, with our puppet hosts doing such things as keeping the lights off in order to “go green” and “save the whales”.
As important as new literacies such as the internet and relevant media content are, students should be aware that not everything they see or hear can be taken as fact. The concept of ‘critical analysis’ is an important one to discuss in the classroom, especially when it comes to communication forms such as advertising and marketing. A clear distinction needs to be made between sources that are based in fact and those that should be looked at with a critical eye!